The Client is a public broadcaster and is regarded in its country as the leading provider of information as well as entertainment, setting the standard for other broadcasters.
The Client was looking to understand how they could leverage the newest technological developments such as 5G to impact different aspects of their value chain and bring the broadcasting industry in their country into the future.
Arthur D. Little elaborated on market trends, detailed opportunities and defined a strategy relating to 5G, providing them with the necessary know-how to approach the new possibilities and use cases of this technology. To bring concrete opportunities to the client, Arthur D. Little involved Match-Maker Ventures. With the expert perspectives of its network of senior industry experts, Match-Maker Ventures brought the client tailored recommendations to improve its approach as well as supporting them in the scouting of 5G-leveraging scaleups throughout the broadcasting value chain.
The Main Results
Arthur D. Little together with Match-Maker Ventures short-listed new media opportunities for the public broadcaster, considering both upcoming consumer content trends as well as rising digital technologies such as 5G. Together with the department heads of the broadcaster, opportunities were prioritized during a series of interviews and virtual interactive workshops, paving the way for strategic investments in the short to medium term. Disruptive technologies should make user experiences more interactive and immersive, but also ease production and make editorial processes more efficient. Opportunities considered were related to areas such as extended reality, automated content creation, smart drones, social listening, etc. With the adoption of new technologies and new content formats, Arthur D. Little and Match-Maker Ventures boosted the transition into the digital era, securing the broadcaster’s dominant market position and strengthening its relevance in the industry.
"It is essential for traditional broadcasters to accelerate digital transformation to enhance customer experiences in order to remain relevant in light of the rise of global OTT players disrupting the industry. This joint Arthur D. Little-Match-Maker Ventures corp-up highlights the importance of combining strategy with tailored scaleups to successfully transform businesses into future-proof innovators."
Gabriel Mohr, Principal and Global Head of Media at Arthur D. Little
About Arthur D. Little
Arthur D. Little has been at the forefront of innovation since 1886. We are an acknowledged thought leader in linking strategy, innovation and transformation in technology-intensive and converging industries. We navigate our clients through changing business ecosystems to uncover new growth opportunities. We enable our clients to build innovation capabilities and transform their organizations.
Our consultants have strong practical industry experience combined with excellent knowledge of key trends and dynamics. ADL is present in the most important business centers around the world. We are proud to serve most of the Fortune 1000 companies, in addition to other leading firms and public sector organizations.