The Company
Deutsche Telekom AG is the market leader for telecommunications in Germany and a pioneer in connectivity and future-oriented networks.
The Challenge
Being aware of the importance of staying relevant and connected to their customers and stakeholders through events and trade fairs, Deutsche Telekom wanted to take part in the world’s largest and most influential event for the connectivity industry: the Mobile World Congress (MWC) 2022.
Taking into consideration the restrictions imposed by the COVID-19 pandemic and the subsequent cancellation of the Mobile World Congress (MWC) of the previous year, the market leader wanted to explore alternative options for trade fair appearances and set up a hybrid experience offering both in-person and virtual attendance.
The Solution
By partnering up with rooom and utilizing its enterprise metaverse platform solutions, Deutsche Telekom was able to create a sustainable and hybrid event experience at MWC 2022, demonstrating its commitment to staying up-to-date with industry trends and adapting to the evolving needs of its customers.
The virtual booth was designed to provide a seamless hybrid experience, with live broadcasts, 3D exhibitions, intuitive networking solutions, and customizable avatars to enhance interactivity.
rooom’s an all-in-one self-service platform made it easy for Deutsche Telekom to organize and manage the virtual booth: with 3D, AR and VR technologies available in one place, the telco player was able to streamline the process and focus on creating and managing a memorable and interactive virtual experience for attendees.
The Main Results
The Deutsche Telekom hybrid exhibition booth at MWC 2022 was a success: with 590 subscribers to the DT platform who spent an average of 25 minutes (per user) in the 3D space. The average watch time in the live stream was 1.5 hours, indicating the appeal of the content and design.
To describe the extent to which the state-of-the-art digital conference organized by Deutsche Telekom was immersive and unique, CNBC wrote “The metaverse stole the show at the world’s biggest mobile event“.
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About rooom
rooom is a fast-growing tech scaleup that offers a web-based all-in-one platform for for creating, managing and sharing impressive 3D, AR and VR experiences. Their brand stands for innovation and future orientation, with the mission to make 3D technology accessible to everyone. Their platform allows anyone to create their own 3D world easily, without special technology or knowledge. rooom’s portfolio has expanded to include virtual showrooms, 360° tours, augmented reality, virtual events, and an in-house scanning solution. The software works with small amounts of data and offers fast loading times, making rooom a full solution provider for digital experiences in all areas. The future is 3D with rooom!
More information online at: https://www.rooom.com/
About Match-Maker Ventures
Match-Maker Ventures (MMV) drives tangible business impact by matching the innovation power of high-growth tech companies with the assets of large corporates. Their thoroughly vetted portfolio scaleups have proven their value through 100+ impactful collaborations across 50+ countries in telecom and beyond. Their global network of 100+ senior industry experts enables them to identify the best-fitting solutions for the dynamic needs of organizations, creating “perfect matches” by leveraging their network’s combined industry expertise. Through a thorough match-making process, MMV ensures the right partners collaborate in the right way at the right time.