Baqend helped Decathlon accelerate its website by 2.5X while achieving ROI in 2 weeks

Case Studies 9. April 2021.

The Company

Decathlon S.A. is a French sporting goods retailer. With over 1,647 stores in nearly 1,000 cities in 57 countries and regions it is the largest sporting goods retailer in the world.

The Problem

In a performance assessment, measured how important the speed of its site was and what the business impact of a faster site would be. Multiple, independent factors like 3rd parties and caching of highly dynamic content were identified as the most relevant performance optimization challenges, which should be tackled without adding to the workload of the IT team. Furthermore, only 37% of users considered the website as fast resulting in a high bounce rate and low conversion rate.

The Solution

Baqend’s Speed Kit was chosen by as it is quick to implement and offers automatic optimization. The focus was to improve the user experience and thereby increase user satisfaction and business results. The Speed Kit was deployed in a short amount of time without any changes in Decathlon’s backend.

The Main Results

The implementation of Baqend’s Speed Kit allowed to significantly increase the loading speed of it’s website as well as further important KPIs.

The Chrome User Experience (CrUX) Report for independently captured by Google for SEO Ranking showed an increase of fast page impressions by a factor of 2X.

Empirical Validation

The built-in performance split test capabilities of Speed Kit allowed a clean A/B test analysis using

  • Speed Kit Real-User Monitoring
  • An already exisiting Real-User Monitoring solution


Logo of Decathlon, the largest sporting goods retailer in the world

The Baqend team has done an amazing job with Speed Kit and not only accelerated our site by 2.5X, but also been a reliable partner during the result analysis. There is no doubt about the great ROI. They have become a strategic part in our online growth plans.

Florian Bischoff, Director E-Commerce at Decathlon Germany

About Baqend

Baqend is helping companies “perform better online” by accelerating the website loading time. As a university spinoff with years of research, Baqend has developed a unique algorithm enabling them to accelerate the loading time of websites by a factor of 2-3x with minimal effort. They are currently live on 7,000 websites and serve over 100 million unique users monthly.


Additional Information

Homepage Baqend
Case Study Baqend & Decathlon

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