A1 Bulgaria is a leading provider of digital services and telecommunications solutions in Bulgaria. It is part of A1 Group, which operates in seven European countries.
A1 Bulgaria was looking for a solution which would allow them to gain a deeper and more detailed understanding of their TV offerings and its increasing number of TV customers, as well as benchmark content and channel performance against costs.
AdScanner developed a highly customized version of their AdScanner Telco Cockpit for A1 Bulgaria. With the help of this tailored solution, A1 Bulgaria is now able to analyze their entire universe of TV customers via AdScanner’s audience measurement KPIs. Furthermore, A1 Bulgaria is now able to input content cost variables to benchmark content and channel performance to assess RoI of content. Last but not least, AdScanner’s customized Telco Cockpit allows A1 Bulgaria’s product managers to identify clients who have a high likeliness to churn based on their individual TV usage patterns.
The Main Results
With the help of AdScanner and its highly customized Telco Cockpit solution, A1 Bulgaria was able to:
- Increase TV product optimization,
- Reduce content costs, and
- Decrease customer churn rates.
An insight into the detailed set of data presented by the custom Telco Cockpit
AdScanner is setting a new standard in data-driven TV advertising. They enable fixed TV operators to participate in the continually growing markets of TV advertisement and addressable TV. As a deep-tech company, AdScanner addresses the crucial elements of TV data analytics – from what’s being shown to what’s actually being watched with next-generation visualization capabilities. Besides its cooperation with A1, AdScanner’s solution is live with various TV operators across Europe while enabling them to venture comfortably into new markets.