Vodafone Germany partners with AdScanner to take TV advertising to the next level

Case Studies 11. October 2021.

AdScanner, a leading provider of big data TV ratings Analytics, in partnership with Match-Maker Ventures, the expert on corporate venturing and scaleup-corporate collaboration, and Vodafone Germany, Germany’s largest TV service provider, have announced their partnership to provide an innovative TV advertising analytics solution with a high degree of accuracy for analyzing and recording ratings based on millions of homes. The two are working together to further optimize, personalize and actively shape the advertising market.

Vodafone Germany is enabled by AdScanner to better analyze TV advertising success in new ways and with a higher degree of accuracy, transparency, and control to provide better and more relevant content to their customers. AdScanner provides tools to combine TV viewing habits with their self-learning technology, integrating channels and all data into one tool. Together, AdScanner and Vodafone Germany are changing the German TV advertising landscape.

About AdScanner

AdScanner offers a TV DMP solution for data-driven TV advertising and control. Based on a self-developed, self-learning video recognition algorithm, the Croatian-based scaleup’s solution analyzes user data from a large number of cable and IPTV households, displaying viewer behavior to enable clients to optimize their TV strategies, stay on top of their competitors’ activities, and deliver a higher degree of transparency and speed overall in the TV ad ecosystem. With their proprietary video recognition for automated detection and analysis of TV ads and content, AdScanner integrates all identified ads and metadata in their user-friendly Cockpit dashboard, coupled with next-generation audience measurement data from partnerships with international Telcos / IPTV providers. AdScanner gives unique quantitative and qualitative insights into the performances of TV campaigns and TV content — on a second-by-second basis.

About Vodafone Germany

Vodafone GmbH is a German subsidiary of Vodafone Group plc, a company based in the UK. It provides mobile phone, DSL, LTE, cable internet, landlines, cable TV and IPTV services to customers in Germany. As of the fourth quarter of 2019, Vodafone GmbH has 51 million mobile customers in Germany, making it the largest provider of mobile phone services in Germany.

About Match-Maker Ventures

Match-Maker Ventures (MMV) drives tangible business impact by matching the innovation power of high-growth tech companies with the assets of large corporates. Our thoroughly vetted portfolio scaleups have proven their value through 100+ impactful collaborations across 50+ countries in telecom, banking, insurance, e-commerce, and beyond. Our global network of 120+ senior industry experts enables us to identify the best-fitting solutions for the dynamic needs of organizations, creating “perfect matches” by leveraging our network’s combined industry expertise. Through a thorough match-making process, MMV ensures the right partners collaborate in the right way at the right time.

Additional Information

More on the collaboration

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