Who?

Corporate: A1 Telekom Austria Group

Startup: AdScanner

How?

Type of collaboration: Joint product with revenue share

Role of Match-Maker Ventures: MMV scouted AdScanner and matched the startup with A1 Telekom Austria Group. MMV supports on project management, the go 2 market strategy, serves as escalation body, door-opener and enabler in sales, assists at startup events & with PR.

Information on the partnership: AdScanner provides data and cockpit solutions for increased transparency, control and speed in TV advertising. A1 Telekom Austria Group (TAG) is a leading communications provider in Central and Eastern Europe and operates one of the largest TV customer base in this footprint. TAG wants to address new business opportunities in the area of advertising by leveraging on existing assets like customer insights. Now, TAG and ADS have agreed that they would benefit from cooperation by jointly developing products in the field of TV advertising analytics.

What the corporate says

„MMV was supporting the close cooperation between A1 and AdScanner right from the start. Joint efforts in product development, PR and sales have established high awareness for AdScanner on the advertising market.“

Helmut Prattes; Media Business, A1 Group

What the startup says

“What really puts MMV in a category of its own are three pillars:

The competencies of the team: amazing levels of expertise across a broad range of industries  

The involvement of the team: hands-on mentality and very deep involvement in the actual development and growth support

Match-Making in its truest sense: not just opening doors and connecting but also following through and elevating each connection to the next stage.”

Marin Curkovic; CEO, AdScanner