A1 Telekom Austria Group (TAG) is a leading communications provider in Centra and Eastern Europe and operates one of the largest TV customer bases in this footprint.
TAG wanted to address new business opportunities in the area of advertising by leveraging on already existing assets such as customer insights.
Now, TAG and AdScanner have agreed that they would benefit from cooperation by jointly developing products in the field of TV advertising analytics.
Role of Match-Maker Ventures
- Matched within 12 months
- Continuous sales support
- Project management and Go-to-Market strategies
„MMV was supporting the close cooperation between A1 and AdScanner right from the start. Joint efforts in product development, PR and sales have established high awareness for AdScanner on the advertising market.“
Helmut Prattes, Media Business at A1 Group
“What really puts MMV in a category of its own are three pillars:
- The competencies of the team: amazing levels of expertise across a broad range of industries
- The involvement of the team: hands-on mentality and very deep involvement in the actual development and growth support
- Match-Making in its truest sense: not just opening doors and connecting but also following through and elevating each connection to the next stage.”
Marin Curkovic, CEO at AdScanner
AdScanner is setting a new standard in data-driven TV advertising. They enable fixed TV operators to participate in the continually growing markets of TV advertisement and addressable TV. As a deep-tech company, AdScanner addresses the crucial elements of TV data analytics – from what’s being shown to what’s actually being watched with next-generation visualisation capabilities. Besides its cooperation with A1, AdScanner’s solution is live with various TV operators across Europe while enabling them to venture comfortably into new markets.