Daimler Financial Services: Defining startup strategy

Success stories 10. March 2018.


Daimler Financial Services is global financial service provider of Daimler AG. DFS is also in charge of providing its mobility services and already actives engages in startup activities.

MMV was asked to provide best practice experiences on startup collaboration and help to align the approach.


  • Reviewed current status & aligned expectations
    • Conducted interviews with key stakeholders as well as conducted internal online survey
  • Defined ambition & conducted gap analysis
    • Conducted several workshops to define best engagement strategy and accompanying KPIs
  • Developed roadmap & distributed tasks
    • Developed action plan in close alignment with teams, set timelines and responsibilities


(1) Defined vision and accompanying KPIs for the startups engagement.

(2) Aligned roadmap with roles and responsibilities defined.

(3) Best practice learning and insights.

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