Mobile in emerging markets is becoming ubiquitous. The number of unique mobile subscribers in emerging markets has jumped from 177 million in 2000 to 3.7 billion in 2016. By 2020, 80% of global unique mobile subscribers will be in emerging markets. While this exponential growth has turned local mobile operators into strong economic and social forces, the new digital era in which they now operate has affected their margins.
In the race to stay relevant and foster growth, operators are becoming more receptive to partnerships, particularly with innovative local start-ups.
Match-Maker Ventures teamed up with the GSMA Ecosystem Accelerator Programme to produce the guide for start-ups interested in collaborating with mobile operators in emerging markets.
This guide walks you through the process of securing a partnership with a mobile operator in your market and answers the questions that will arise along the way.