Match-Maker Ventures (MMV) announced today a collaboration with Evam, the real-time AI decisioning platform that enables telecom operators to act on customer events within milliseconds to increase offer acceptance, conversion and retention.
Most operators still plan and execute customer engagement in batches. Offers are built for segments defined days or weeks earlier and reach the customer long after the behavior that triggered them. Acceptance rates stay low, contact frequency is wasted on the wrong customers, and churn signals are answered too late to matter.
Evam removes that delay. evamX processes live events from the network, billing, CRM, app and contact center, uses AI to decide the best action for each individual customer in milliseconds, and executes it across both marketing and operational channels, including messaging, provisioning, charging and fulfillment. It runs on top of the systems an operator already uses, without duplicating their data or replacing their existing stack, and can deploy on-premise, private or public cloud/SaaS and hybrid.
Evam runs customer engagement for operators and financial institutions in 18 countries across four continents, delivering more than 200 million personalized experiences a day to over 600 million end users. Operators working with Evam see the difference. At Turkcell, deciding next best offers on live customer events doubled offer acceptance. At Moldcell, running campaigns on the same real-time foundation made them four times faster to launch, so marketing teams can respond to customer behavior while it still matters.
Through this collaboration, MMV will bring Evam to telecom operators globally, shaping positioning, opening access at senior level, and driving opportunities from first conversation through to contract, with Evam leading deployment.
“Operators are under pressure to grow the top line without launching another heavy platform project. Evam works on top of the existing stack, makes the decision in the moment the customer acts, and has the KPIs to prove the impact. We believe that combination will make a measurable difference to how operators engage their customers,” said Dr. Nicolai Schättgen, CEO of Match-Maker Ventures.
Doruk Mutlu, CEO of Evam, added: “Operators have more customer data than ever, but most of it is acted on too late. evamX puts AI decisioning at the exact moment the customer acts, choosing and executing the next best action in milliseconds on top of the stack operators already run. MMV combines deep telecom expertise with senior access to operators worldwide, which makes them the right partner to bring this to more operators, faster.”
About Evam:
Evam is the real-time AI decisioning layer for Tier 1 banks and telcos. Its agentic platform, evamX, senses live customer signals, decides the next best action for each customer in milliseconds and executes it across marketing and operational channels, on top of the systems enterprises already run. Operators and financial institutions in 18 countries across four continents use Evam to increase offer acceptance, reduce churn and launch campaigns faster. Evam is recognized by Forrester and Gartner and highly rated by customers on G2. Learn more at evam.com.
About Match-Maker Ventures
Match-Maker Ventures (MMV) drives tangible business impact by matching the innovation power of high-growth tech companies with the assets of large corporates. Their thoroughly vetted portfolio companies have proven their value through 100+ impactful collaborations across 50+ countries in telecom and beyond. Their global network of senior industry experts enables them to identify the best-fitting solutions for the dynamic needs of organizations, creating “perfect matches” by leveraging their network’s combined industry expertise. Through a thorough match-making process, MMV ensures the right partners collaborate in the right way at the right time.