Grameenphone Ltd. is the largest mobile telecommunication operator in Bangladesh in terms of revenue, coverage, and subscriber base (79 million customers). In 2017, Grameenphone launched its flanker youth product brand skitto, specifically targeted towards the urban youth market of Bangladesh.
As skitto is Grameenphone’s flanker product brand targeted towards the data hungry urban youth population which is digitally savvy, the b-brand aspires to simplify the entire telco experience and make it fun for its users. Therefore, skitto was looking for a partner to host its own BSS/OSS platform enabling it to operate independently from its mother brand on an innovative platform and match the digital needs of its subscriber base.
For skitto, it was clear that only a lightweight telco platform which uses a cloud-native service hub and provides flexible commercial models would meet their requirements. In addition, the company would only choose a platform provider with many years of experience in setting up b-brands. The implementation of cyan’s Seamless BSS/OSS platform enhances skitto’s business positively and offers virtual machine compatibility, telco-in-a-box features, faster configuration & integration, and harmonization of system architecture.
With the help of cyan’s innovative BSS/OSS platform, skitto has seen the following advantages and new features compared to its previous platform:
- End-to-end digital customer journey for all kind of offerings
- Online SIM sales management process
- Complete mobile app driven promotion activities
- Data service driven telecom offerings along with monthly control of data usage
- Different types of advertising campaigns using loyalty & referral capability
- Dynamic customer segmentation & digitized customer notification process
- Individual features such as in-app chat for customer service, emergency loan, and many more
Skitto is now able to move towards digital customer journeys, achieve faster time-to-market, and improve cost efficiency. Since the system has been in use, the b-brand deployed new services and delivered improved digital customer experiences leading to the generation of a total number of 1 million subscribers. Besides that, skitto has achieved significant growth in Average-Revenue-per-User which is as strong as Grameenphone’s. With its new platform, skitto is now able to further establish its market position as a future-proven and data-driven operator.
cyan offers a one-stop solution for greenfield and established MVNOs, digital b-brands of MNOs, and MVNEs. They provide a lightweight MVNE platform including billing, network integration, provisioning, and much more. The existing customer base is made up of a series of MVNOs and b-brands from MNOs, such as e.g. Telefónica, Telenor and Hutchison, across the globe, serving different market sizes from ten thousand – to several millions of subscribers.