LAQO is a new digital brand of Croatia osiguranje, developed to provide clients with 100% digital insurance at an attractive price in the simplest way. LAQO insurance clients can get all the necessary information and purchase a policy through LAQO’s website or application, fully manage the data online, report the damage digitally, and receive payments of small amounts of compensation online. LAQO is the only insurance brand on the Croatian market that allows clients to purchase all key vehicle-related insurance products in one minute. Furthermore, LAQO is the first fully digital insurance solution in southern Europe.
Croatia osiguranje, being a market and digital leader in insurance that operates within the Adris Group, wanted to add a new offer to its LAQO insurance service in order to diversify its product line, add new revenue streams, and increase its customer base.
The insurer partnered with Amodo to launch LaqoPrevent in the Croatian market. LaqoPrevent is a unique prevention program that promotes and rewards responsible behavior and risk reduction with the help of Amodo’s advanced telematic technology solution. Amodo’s solution was directly implemented into the LAQO application. The program works on a Driving Risk Score model, awarding good behavior with a good score. Users can thus monitor various aspects of their driving, reduce crucial traffic risks, and subsequently be rewarded for responsible behavior and good results.
With the help of Amodo, Croatia osiguranje is now able to offer an attractive digital insurance solution and to strengthen its position in the southern European market.
"By launching this unique prevention program based on Amodo's advanced technologies, LAQO reaffirms its status as the strongest insurance digital brand in southern Europe. Since its launch, LAQO has been a hit in the insurance market, and user reactions are the best confirmation that there is a strong need in the market for advanced digital solutions. With the LaqoPrevent program, we go a step further and contribute to raising the overall security level in society. We will promote and reward responsible behavior in all aspects of life, starting now with traffic safety."
Davor Tomašković, President of the Management Board of Croatia osiguranje
Amodo offers a connected insurance platform focused on usage-based insurance and customer interaction. Beyond their insurance telematics expertise, Amodo provides a solution to capture data, assess it from an insurer’s perspective and engage customers at the right point of time with the right product. Apart from the cooperation with Croatia osiguranje, the solution is already live with clients such as AIG Insurance or Triglav Insurance.