Standard Chartered plc is a British multinational banking and financial services company headquartered in London, England. It operates a network of more than 1,200 branches and outlets across more than 70 countries and employs around 87,000 people. It is a universal bank with operations in consumer, corporate and institutional banking, and treasury services.
Standard Chartered was looking to truly shift into digital banking and to drive usage of its mobile app while also aimed to drive user engagement across multiple mobile apps where customers spend the most time.
PayKey enabled Standard Chartered to offer its customers frictionless access to financial services, with Standard Chartered’s use cases made available across all apps – always in front of the customer.
The Main Results
PayKey’s white-label solution enabled Standard Chartered to bring a social banking keyboard to all of its customers’ mobile apps. With the help of PayKey, Standard Chartered furthermore achieved:
- 35k keyboard users in just 3 months
- >2k users joining every month since
- $1.1M worth of media exposure
"The launch generated a lot of buzz and media coverage. Aside from building our brand image, it helped to drive higher usage levels of our app and increased customer satisfaction levels.
Based on the positive adoption rate, we’re exploring ways to create additional value to users by enabling easy and frictionless access to other financial services – without ever leaving their messaging app."
Ryan Jong Hoon Kim - Regional Head of Digital, Greater China & North Asia, Standard Chartered Bank
PayKey enables banks and financial institutions to unlock their full potential and become key players in the Embedded Banking field with its unique embedded banking platform offering the Banking Keyboard and Earned Wage Access solutions. While the Banking Keyboard solution offers its users the ability to initiate and complete a wide range of financial services within any app, including social & messaging apps, the Earned Wage Access solution provides employees with instant access to their already accrued wages before payday. For additional case studies, visit PayKey’s website here.